If it does the job well, we hire it again. When we buy a product, we essentially “hire” it to help us do a job. Some jobs are little (pass the time) some are big (find a more fulfilling career). To create offerings that people truly want to buy, firms instead need to home in on the job the customer is trying to get done. Why? According to Christensen and his coauthors, product developers focus too much on building customer profiles and looking for correlations in data. is committed to deliver the best customer experience for the market we serve.Firms have never known more about their customers, but their innovation processes remain hit-or-miss. With a combined 54 man-years of solid track record in the Philippine real estate industry, CITI GLOBAL REALTY & DEVELOPMENT, INC. It has managed a number of quality projects, carried out master-planned developments safely, and has built harmonious communities where the holistic mantra “Live-Work-Play” becomes possible. never failed its employees, investors, clients and subsidiaries thus becoming one of the fastest-growing players in the industry. Trusted by its investors, CITI GLOBAL REALTY & DEVELOPMENT, INC. Since our inception, we have endeavored ourselves to deliver first-class innovative ideas and quality projects such as residential, commercial, villatel, condominium, condotel, and resort developments, amongst others, that offer affordability and reliability to meet exactly the needs of our market. Our company braved the present industry and introduced innovative developments in unspoiled locations that promise future-readiness for Filipinos worldwide. Seeing how responsive and competitive the economy in the country, we accepted the challenge to be an efficient community and lifestyle developer. From marketing, landholding and leasing company that commenced years ago, Citi Global gained reputation and professional credibility amongst its investors, and clients taking the challenge to serve its nation through Philippine real estate developments.
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